Dr Bing Xu is an Associate Professor in Finance in the School of Social Sciences at Heriot-Watt University, Edinburgh, UK. She holds an MA(Hons) in Business Studies & Accounting and a PhD in Management, both from the University of Edinburgh. Her research concerns banking and finance, energy economics, data envelopment analysis, and multi-criteria decision-making analysis. She has also worked on several funded energy projects on the design of multidimensional frameworks to evaluate competing strategies by focusing on attitudes, motivations and stakeholders. Currently, Bing leads the work package on policy and public engagement on two EPSRC funded projects on low carbon fuels.